#e4mExclusive: MOMS Outdoor likely to win AMFI OOH advertising business
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
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Published: Jun 19, 2026 11:51 AM | 1 min read
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MOMS Outdoor is likely to win the outdoor advertising business for AMFI. MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
In April, the Association of Mutual Funds in India initiated a pitch process for its media mandate, estimated at around ₹300 crore.
Earlier, the Association of Mutual Funds in India had shortlisted Lodestar UM, OMD India (part of Omnicom Media India), Madison World and WPP Media — as part of the ongoing review of its Rs 300-crore media mandate.
The mandate was previously handled by Dentsu for over a decade which spanned integrated media planning and buying across television, print, radio, digital and emerging platforms.
Read earlier story on AMFI starting the pitch process
Earlier in the day, Omnicom Media's Lodestar UM was awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI).
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